Role of Insurance Companies

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PostPosted: Tue Aug 19, 2008 12:36 pm   Post subject: Role of Insurance Companies  

Insurance Companies compete to cover you

Insurance being so costly makes it inevitable for consumers to shop for the different coverage quotes available in the market. It is thus natural for the insurance companies to compete with each other at selling the same coverage with different policy designs, limitations & price-tags.

Role of insurance professionals in promotions

In order to let the consumers pick their required coverage from amongst a variety of policies, today's insurers would employ or hire agents - both captive & independent. Captive insurance agents would work under a single carrier & thus focus upon the technicalities pertaining to the insurance products offered by that particular carrier.

On the other hand the independent agents would sell the different insurance products belonging to different carriers once they have established a broad consumer network. These professionals would be compensated on the basis of lead conversions for their clients.

Competition of the insurance giants

In order to turn the tide of competition in their favor the insurance giants would choose to promote their direct coverage option. Such policies are either offered online or through telephone. Since no sales agents are involved in this process, hence the consumers would need to call on the toll-free helplines. Being a prospective consumer you would need to count upon the following factors while you are out to shop for insurance-

(i) The complaints

You would need to study more about the complaints associated with all the insurance giants in order to pick the right carrier for you. A handful of them has really tried hard to cope with fraudulent activities quite effectively & succeeded in reducing the bulk of malpractices across the global insurance industry eg.

* American Family Insurance

* Progressive Insurance

* Allstate Insurance

* State Farm Insurance

* Farmers Insurance

(ii) Capital strength of a carrier

The financial strength of a carrier is reflected through its range of policies aimed at different economic segments & thus earn a name for itself for over a period of service.

(iii) Cost of coverage

A variety of cost-effective policies set the path for an insurer's success in the long run. More benefits at a lesser cost symbolizes more flexibility in terms of user satisfaction thereby ensuring an increase in volume of business operations for an insurer.

(iv) Settlement history

Being a prospective consumer you would need to study the different settlement opportunities associated with the carriers through the different phases of their growth. The success rate of such settlement opportunities would give you an indication of their claims process & the average time taken to resolve all general insurance claims.
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