A successful agent has to do and be a lot of things. One of the most important is the ability to learn and adapt.
I started in this business in 1985 using cold calls to find clients and then meeting with them across their kitchen tables. Now I use the Internet to find clients, or more accurately to allow clients to find me. I've learned SEO, some web design and a couple of programming languages in order to do this. Not everyone will or should do exactly what I've done.
thanks for that piece of advice tenetl.....i hope everybody will be benefitted from it....Good work....keep posting _________________ INDIAN_TUSHAR
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I think it is important to study sales and marketing continuously and incorporate what you learn into your selling. Treat your clients well and you will get referrals - especially if you let them know that you accept and appreciate referrals.
Alston - it's great that you are using the internet to get leads to come to you! More and more agents are using the internet. _________________ I am an insurance broker from Ontario licensed for all types of insurance.
In insurance selling, the 2 primary sources of prospects are natural markets and referred leads.
While developing clientele within natural market, a new agent should also start getting referred leads from his friends and relatives. This is to pave way for him to expand beyond his natural market because sooner and later he will exhaust his natural market.
Getting referred leads is one of the most effective ways for a new agent to penetrate a good and potential market.
Insurance products are intangible. Only agents are visible to the customers. As such, marketing ourselves is important. Agents must first sell themselves before selling the products.
While many people are doing marketing, it is branding that makes one separate oneself from the rest. Branding is more than creating awareness, it is about making people recognize that you have something unique to offer to them.
Branding is about giving people enough reasons to consider getting your products and services instead of getting them from your competitors. _________________ I am an insuranc sales coach for almost 2 decades. I have a collection of insurance agents' sales stories. To know more, you can visit http://www.stories-connect.com or http://xoseph.wordpress.com
I believe that the art of marketing yourself as an insurance agent is one of constant metamorphis. For some people some time referal marketing really works, then they may stumble on another idea for potential clients may start working ex... A Television Advertisment.... As the Agent progresses in his/her field, so does the process of getting new clients.
So find something that works for YOU. Then keep experimenting. I currently use direct mail (is old but seems to always work), A television commercial (gets lots of responces, but not pre qualified as to age/income), and drop cards in convience stores.
Some things work well, some not so well sometimes.
How about personality? How well people think of you? People want to do business with people they like - people they respect. If you live your life with morals and ethics - and well, for the most part, you are just a "great" person - people will want to do business with you. They can't help but assume that if you live your life a certain way, you will operate your business and treat your customers the same. _________________ Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. - Ferris Bueller
