How to market your self as an insurance agent

by joven222 » Fri Jul 11, 2008 05:25 pm

Hello,

I have a friend that is new to life insurance selling and he ask this question. How can he market himself to be effective in insurance selling. He feels that it seems he lacks potential clients as he stays longer in the industry. The only clients he has are his relatives and friends. I have given him some simple advice but I know bringing this up to the community can help him become a better life insurance agent.

In your opinion, how can a new life insurance agent penetrate a good and potential market and how can he improve his productivity in the life insurance industry. Given the fact that life insurance is one type of policy that is not easy to sell.

Your opinions are greatly appreciated.

Thanks a lot

Total Comments: 22

Posted: Fri Oct 24, 2008 01:35 am Post Subject:

I believe that the art of marketing yourself as an insurance agent is one of constant metamorphis. For some people some time referal marketing really works, then they may stumble on another idea for potential clients may start working ex... A Television Advertisment.... As the Agent progresses in his/her field, so does the process of getting new clients.


So find something that works for YOU. Then keep experimenting. I currently use direct mail (is old but seems to always work), A television commercial (gets lots of responces, but not pre qualified as to age/income), and drop cards in convience stores.

Some things work well, some not so well sometimes.

Feel free to contact me with any questions.

Scott

Posted: Fri Oct 24, 2008 01:47 am Post Subject:

How about personality? How well people think of you? People want to do business with people they like - people they respect. If you live your life with morals and ethics - and well, for the most part, you are just a "great" person - people will want to do business with you. They can't help but assume that if you live your life a certain way, you will operate your business and treat your customers the same.

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