Hi, I use internet leads, and I like them. But then again I do maintain a website and am comfortable with emailing clients when they don't want to talk on the phone right away. I have an article on using internet leads effectively on insuranceleadsite.com _________________ www.247QuoteUS.com - Free Insurance Quotes
Posted: Tue May 15, 2007 10:55 pm Post subject: Getting the most out of Internet Leads
I have a couple of websites that generate insurance leads. I work the Connecticut health insurance leads and sell the leads for other states and other lines.
I think that the most important thing to do is to contact your prospect ASAP. Even with the exclusive leads, if the prospect doesn't get an instant quote online, he or she will often do another Google search to look for a site that will give him or her instant gratification.
Here is my approach:
If I'm in the office, I'm on the phone as soon as I get the email notification that someone has requested a quote from me. If I get their machine, I promise not to call them a second time unless they call me, but I let them know that they can call me with any questions they may have.
I send them quotes ASAP via both email and snail mail. I want them to have my printed literature the next business day if possible. I don't depend on email because of spam filters and because it is harder to lose a printed copy. I also think that the printed and mailed quotes add more than a touch of professionalism and it gives you an advantage over those who depend on email exclusively.
The day after I send the quotes, I send a handwritten thank you card with my business card and a refrigerator magnet in it. I buy the thank you cards at the local "dollar store." They cost a dollar for 8. I just thank them for requesting quotes and let them know that they can call me when they have questions. My guess is that 100% get opened. It's hand addressed and looks like a birthday card.
My goals are to be speedy, but not aggressive. Most of my clients call me for the first time a week or more after they requested quotes.
The extra work and expense costs a lot less per sale than buying extra leads. If you invest the extra time and money, you will increase your closing ratio and wind up lowering your cost per sale.
The response that I want ito my phone call is "That was fast, I'm still on your site!" I have the advantage of being a programmer and being able to give my visitors instant quotes. If you can't do that, put together an email with sample quotes for various age ranges. Make sure that your prospects get that email ASAP and in the email promise them that you will give them quotes specific to their situation within a reasonable time. If you can do it within an hour, great. If not try to do it by the end fo the next business day.
By the way, I'm working on a project that will allow agents with websites to trade leads with us. If you sell auto insurance in Texas, but one of your website visitors wants life insurance in Wyoming, you can send that lead to us. You will get a free lead for every two you send us. I'm working on the programming now and expect to roll the program out on June 1st. You can visit https://BadSalesLeads.com for details, but be aware that the site isn't ready for primetime just yet.
This is very useful information Alston. I would also be interested in the new program that you are developing. In any event I like your idea about the hand written letter/thankyou note and sending a quote to your leads. I think that is great and I may have to use your idea if you do not mind! _________________ ~Monique~
Posted: Tue Oct 23, 2007 11:12 pm Post subject: Re: Leads
I have used pretty much every company out there. You always find that you are the 10th person calling the potential client. I found a company called Transfer Guru and the actually send you live leads to your office phone. You only pay for each live transfer of an actual customer looking for insurance. I have been writing 5-7 policies a week since i started using this service. Call Dean Austin, he is a great guy and you only pay when you get a live client. They can geo target areas and even have a back end where you can manage all of your account.
Transfer Guru
Dean Austin
954-557-1473 _________________ Register Now to have your Insurance queries solved.
I have had limmited luck with buying leads. I think you can have much better success just marketing yourself on the net. That way prospects see you, and contact you, instead of you being one of up to seven agents to call them from these lead services. If you have a web site there are some easy cheap ways to market it including linking it to industry specific pages, if not sign up for a membership site that will market for you for a low monthly cost. If you have any marketing questions, feel free to ask! _________________ -tentel
Does anyone have any suggestions where to find a good internet lead company for P&C for shared.
I am currently with quotesauction and have not had any luck.
I use these companies to get filtered leads which are shared but it cuts out a lot of the leads submitted by those who are to young to know what pricing to expect or can not buy due to financial situation. . .
insureme.com
hometownquotes.com
insuranceleadz.com
Hometown quotes seems to have the best locally, insuranceleadz doesnt seem to have as much competiton calling the prospects.
Insureme is cheaper but also has a lot of competiton calling.
Posted: Tue Jun 24, 2008 5:37 am Post subject: New Agent..New to this Forum
Justed wanted to introduce myself, since its the polite thing to do. Making the move from my current job of Engineering to Real Estate and Life Insurance-Financial Planning. I got tired of doing the same thing over and over, money is good, no complaints there, but wanted to start something for myself with an open salary..I have been doing Real Estate for 4 years now, started Financial Planning a few months ago..
