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 Posted: Fri Jun 08, 2007 2:57 pm Post subject: MARKETING: WHAT WORKS BEST FOR YOU AND YOUR COMPANIES! |
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HI ALL,
WHAT MARKETING STRATIGIES WORK THE BEST FOR YOU AND YOUR COMPANIES?
MAIL DROPS  ? COLD CALL ON THE PHONE ? COLD CALL FACE TO FACE  ? TV  ? RADIO ? VEHICLE WRAPS  ?
THANKS!
AGENT CLINT
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AgentC
Member
Joined: 06 Jun 2007
Posts: 53
23.16 Dollars($)
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| Posted: Fri Jun 08, 2007 3:22 pm Post subject: |
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Internet insurance leads for me. I sell p/c and life. And rewarding existing clients when they refer their friends and family leads to more referrals.
*System Edited : Link moved to Signature as per TOS
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Arizona Insurance Broker |
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gary
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Joined: 23 May 2007
Posts: 40
10.82 Dollars($)
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| Posted: Fri Jun 08, 2007 3:59 pm Post subject: |
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I RECENTLY GOT AN HHR PANEL TO PUT A VYNAL WRAP ON. THE WRAP INCLUDES MY AGENGY'S LOGO, MY NAME, AND MY PICTURE. IT ALSO HAS MY SLOGAN "AGENT CLINT LISENCED TO PROTECT." THE VEHICLE WILL BE COMPLETELY WRAPPED. I WILL HAVE IT DONE THE 12TH OF THIS MONTH. I WILL POST PICTURES WHEN IT IS COMPLETED.
HOPEFULLY IT WILL BRING IN SOME BUSINESS. IF NOTHING ELSE PEOPLE WILL KNOW ME AND TALK ABOUT ME (GOOD I HOPE.)
LET ME KNOW WHAT YOU THINK.
THANKS!
AGENT CLINT
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AgentC
Member
Joined: 06 Jun 2007
Posts: 53
23.16 Dollars($)
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| Posted: Sat Jun 09, 2007 8:42 am Post subject: |
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Thats great we are waiting here to see that pic.
yeah I believe the same marketing strategy. If people start to talk about you naturally your business will increase side by side.
_________________
I am and always will be a sinner. But that's the beautiful thing about Jesus. I'll always try to be a better person in the eyes of God. But I'm not all of a sudden stepping up on a pedestal and saying I'm holier than thou, 'cause I'm not! |
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cyrus
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Joined: 09 May 2007
Posts: 117
23.68 Dollars($)
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| Posted: Tue Jun 12, 2007 5:00 pm Post subject: |
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I AM PICKING MY CAR UP TODAY WITH THE VYNAL WRAPPED INSTALLED! HOPEFULLY I WILL LIKE THE RESULTS. I AM PLANNING ON HAVING IT AT LOCAL CAR SHOW TO PROMOTE MY NAME AND AGENCY.
THANKS!
AGENT CLINT
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AgentC
Member
Joined: 06 Jun 2007
Posts: 53
23.16 Dollars($)
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| Posted: Fri Jun 15, 2007 12:54 pm Post subject: Direct Mail |
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Hi Clint,
I have had a successful direct mail campaign running for quite some time that has provided me with a pretty good flow of incoming leads. I have done this with compiled new homeowner information for my direct mail list. I am currently thinking about switching mailing list providers to a company called keepyourcustomers.com - their website is just that keepyourcustomers.com. They say they have many clients in the insurance industry (and I believe that because they certainly understand what I am doing).
You have to already have a mail piece together but you buy lists through them to mail to new homeowners weekly or monthly. These people respond pretty well because they have just taken on more risk with their recent home purchase and need to offset that risk with more insurance. This has worked well for me for life, disability and mortgage protection offerings. You can order names based on county or the zip codes you cover. I use stamps.com and mail directly from my office.
If you have other questions, please ask...but you are going to have to write your own mail piece. To start with you may want to do a few and monitor which gets a better response. Good luck with the car vinyl.
Man I am long winded.
Robert
*System Edited : Link deactivated as per TOS |
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Insuredsafe
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Joined: 15 Jun 2007
Posts: 2
2.34 Dollars($)
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| Posted: Fri Jun 15, 2007 12:58 pm Post subject: Sorry I submitted that twice |
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| Maybe that's why I have made direct mail work for me...this whole computer thing gets me... |
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Insuredsafe
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Joined: 15 Jun 2007
Posts: 2
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| Posted: Fri Jun 22, 2007 6:37 am Post subject: Welcoming new ideas! |
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Hi!
It would certainly be a great fortune to have the best of marketing strategies coming from the best of professionals!
Lets take the opportunity to share a variety of such ideas with the community around and make the most of it.
Thanks to all of you!
Lakemen
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lakemen
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| Posted: Fri Jun 29, 2007 3:14 pm Post subject: |
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Insuredsafe,
I am glad to hear that this method works well for you. I hope to explore all of my marketing avenues to the fullest and could definitely use this for some of my mail campaigns. Thanks for the great idea! Like Lakeman said "lets take the opportunity to share a variety of such ideas with the community."
Everyone enjoy their weekend!
Thanks!
Agent Clint |
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AgentC
Member
Joined: 06 Jun 2007
Posts: 53
23.16 Dollars($)
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| Posted: Fri Sep 07, 2007 3:35 am Post subject: Online Marketing |
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Our organization does allot to help and partner with new and existing agents to help them grow their business to the online marketplace. With our system we give our non-captive agents all the tools, training, and information to market and sell online. If you are looking to learn how to market or are interested in expanding your business online you might want to see what we can do for you. Oh yeah, we don't charge anything and are non-captive!
http://opportunity.rescuemyinsurance.com
system edited: link deactivated |
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RescueMyInsurance
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Joined: 06 Mar 2007
Posts: 9
Location: Nationwide
6.38 Dollars($)
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| Posted: Mon Sep 10, 2007 9:18 pm Post subject: |
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I work in the senior market and I realize that it is a little different than selling other lines of insurance.
Over the last fourteen years I have tried just about everything that is available. Telemarketers, direct mail, snail-mail, ads, internet leads, etc.
The only thing that has consistently worked for me is cold calling seniors from a list of names, addresses, birth dates and phone numbers.
Virtually everyone approaching 65 or over 65 is a "qualified buyer" for at least one or two different senior products, Med Supp, PFFS, PDP, final expense, LTCi, etc.
Just because I call someone today and they say they aren't interested that doesn't mean that a year or two from now they won't be. I routinely sell insurance to people I have contacted 6, 12, 18 and even 24 months ago.
I log every lead I receive, all relevant information about that person and put in a next contact date.
This approach may not work well with other lines of insurance but it has been a great money maker for me. |
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FrankJ
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Joined: 10 Sep 2007
Posts: 11
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| Posted: Tue Sep 11, 2007 12:45 am Post subject: |
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Frank,
I agree with you in allot of ascpects. While I have developed entire regions just be cold-calling it is a lot of work, allot of agents prefer to short-cut the process and buy or generate leads with advertising. However I must agree with your second point about follow-up. Did you know about 60% of internet leads are never contacted? Most agents don't follow up multiple times, I'm talking about 3 to 4 times a day untill contact is made. Then just because a lead that is not interested now, maybe they just purchased a new policy, why not call them back in 3, 6, 9, months? Good chance they got a rate increase or would just be willing to see about saving some money.
One more tip, ASK FOR REFERRALS. I don't know how many agents don't do this, and I'm not talking on just the client that fell in love with you, I'm talking about the client you didn't sell, ask everyone! It's easy to turn one lead to five, five to twenty-five and so on by asking for referrals.
For more sales training and free agent tools please visit http://opportunity.rescuemyinsurance.com
system edited: link deactivated |
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RescueMyInsurance
New member
Joined: 06 Mar 2007
Posts: 9
Location: Nationwide
6.38 Dollars($)
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| Posted: Tue Sep 11, 2007 2:53 am Post subject: |
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Selling insurance is work! No where is it written that selling insurance is "easy".
Being financially successful is not about taking short-cuts. I have recently talked to three other agents about buying leads and the amount of money they claim they have budgeted for buying leads. One said his monthly budget was $1,000, another told me $3,000 and the third gave me a staggering figure of $820 per week. That is $42,640 per year. That is insane!
All three of these agents work in the senior market. The one who told me he spent $820 per week said after a few calls, if the person didn't buy he threw the "lead" away.
He implied he was buying direct mail leads. Direct mail "leads" are nothing more than a name, address, birth date and phone number. I have called thousands of them. I can't remember one person who said they remembered filling out the card. He might as well been calling names off of a list.
I buy lists. They cost me around $100 for 1,000 names. I can guarantee you that I will make more appointments and sales from those 1,000 names than any telemarketer or direct mail piece will bring in. And, I get to keep the money.
I haven't purchased leads for many, many years. The last list I purchased was almost two years ago. I have my Prospects database chock full of people I can call. Many of which I have already talked to and will call again several months after the first contact.
Regarding referrals. You make is sound so easy. If you have ever worked as an agent you will have to agree with me that only happens in a "perfect world". I don't live or work in that kind of world.
Referrals are not something that people give you, it is something you earn. You first have to earn the client's trust. This can only be accomplished by staying in contact with your clients and providing them with superior service.
All of my clients receive at least three personalized, written communications from me by snail-main, not e-mail each year. Among those are a birthday letter personally addressed to them. It has a unique cartoon at the top that I design myself using clip art.
I really don't ask for referrals. My clients call me and tell me about a friend or relative that they have told to contact me. At the bottom of each communication I send them I add a PS asking if they know anyone who I can help with their insurance needs to please give them my phone number.
A very large percentage of my current business is strictly those kind of referrals.
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| Posted: Tue Sep 11, 2007 2:58 am Post subject: |
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| The above post shown as "Guest" is from me. Sorry about that. I will pay more attention to making sure I am logged in from now on. Other boards usually let you know when you go to post a message. |
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FrankJ
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Joined: 10 Sep 2007
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| Posted: Tue Sep 11, 2007 3:51 am Post subject: |
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I am not an agent but I'm very involved with the insurance agency. I have helped promote many insurance agents since 2003. Leads have been the best results for most agents. Howver, some agents really hate to make calls or call on potential clients, even if the client is searching for insurance. Direct mail works the second best for most agents. However, this has to be studied hard as well. Send the ads to the wrong target base and you can suffer. Advertising in newspapers, bill boards and other offline means seem to get the lowest results. Yellow pages, industry specific, targeted websites seem to work pretty good. I think each agent should find out what is comfortable for them. This is the only way one can become a top producer. Regarding the leads above, don't buy cheap leads or massive amounts of leads. These leads seem to have the least amount of results.
P.S. I am in need of some P/C agents in AZ., TX., AR., KS. and MN interested in a lead program. Must be a licensed agent to help my customers. |
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justong
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