Well, the word specialty insurance can be applied to the insurance forms other then the conventional. Following are some of the specialty insurance that are available in the market.
I appreciate the info. I was unclear in my original question. What I should have asked was, is there a niche way of positioning a particular life insurance product? For example, in the past I have worked with Loan Officers to market mortgage protection life insurance. I was marketing to a specific group - new home buyers. Mortgage protection insurance is just another form of term insurance, but postioned/marketed different. So I guess when I said "niche", I meant is there a way to take a life policy, say VUL, and postion/market it uniquely to a specific group?
Or marketing dog bite insurance to postal workers? _________________ John L Houck Jr
Business Development
(509) 254-4111
I sell final expense policies. I get a demographic list of people aged 50 to 80 with incomes from 15,000 to 40,000 per year. then I mail each of these people a reply card that basically says that Govt may pay $255.00 as a death benefit when you die..... This isn't enough. ...... etc. I get about 1% response from these cards. These people I go see.
It is a very simple presentation, and requires very little servicing.
Scott thank you for the information. Is there much commission in these types of policies? _________________ John L Houck Jr
Business Development
(509) 254-4111
I looked up this life policy thing and I am surprisesd you only get a 1% response. It really seems to be a good benefit to have in place as you grow older.
