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Health insurers try for a major image makeover

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WASHINGTON (AP) — The health insurance industry is working on a transformation that could come right out of "Extreme Makeover."

Long cast as villains for denying coverage or refusing to pay for treatment, insurers now are representing themselves as indispensable partners in health care overhaul.

In their pitch to lawmakers, the companies say they are in a unique position to help improve quality and root out waste, saving money so everyone can be covered.


Added on: Mon Mar 16, 2009 11:10 am by : jeorge

     
The long night is about to dawn. After years on maddening upsurge of health coverage costs, which have forced many to go without the much needed coverage, the health insurance industry is trying to repair its ruined image.

May be what our new President has promised us have instigated the insurance industry for the make-over. But whichever way it’s, IMO it’d bring good to the average people.


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