Twitter as a Marketing Tool for Insurance Products

by ARYAINS » Sat Apr 16, 2011 03:32 am

Hi All,

Recently we joined one insuance Affiliate pogramme, and gave a try to Twitter to generate some leads by using our existing twitter channel. The results were great.

You will appreciate that trying PPC campaign for insurance is a costly affair, since the keyword phrases like "auto insurance", "homeowners insurance".. etc are costly due to high competition, and moreover we keep paying for every click, which may or may not result into a lead. Agaist this, Twitter is providing us almost permanent audience, and all our messages keep reaching them at no extra cost, and sometimes they hit us as well.
Surprisingly, we are getting more tahn 25% of our traffic through Twitter alone now.

We were wondering that how many of the members here have tried Twitter for their promotions. You may visit our Twitter Channel by http://www.twitter.com/aryanbiz where we keep posting our insurance links with other stuff.

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