Insurance Marketing in 2015: Tell Us What You Think

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PostPosted: Thu Apr 16, 2015 8:02 pm   Post subject: Insurance Marketing in 2015: Tell Us What You Think  

Author: KnownCircle

The insurance industry is undergoing a long overdue change. A growing middle class is surfacing as a huge under-insured market, retirees are clamoring for financial management, millennials are flocking online to shop for insurance, and low-cost, tech-enabled producers are challenging established players. Amid the flux, how are insurance agents coping up with marketing a wider range of products and attracting a tech savvy generation?

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PostPosted: Tue Mar 29, 2016 9:34 am   Post subject:   

The tech-savvy generation happens to be the demographic that is more likely to switch banks. But they show to be a promising market: They make more money than their parents, they are a consumeristic lot, and they prefer online banking over traditional banking.

The challenge for insurance agents and other financial providers is how they can fine tune their products or services to suit Millennials’ money habits.

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