Buying on Emotions

by lifeagent911 » Sun Jan 04, 2009 03:01 am

The fact is that no one wants to stop and think about death or dying. They don't want to think about what is going to happen to their families if they don't come home. I for one don't like thinking about not being here for my family. I would rather think that nothing is ever going to happen to them or me. I like going to bed at night, believe that I will wake up the next day and everything will be okay. I like to think that I will never get have a heart attack, stroke, or get disabled. In order to get me in the right buying mood, you are going to have to get me emotional and thinking about my family. Most clients are also like I am.

Let me give you an example. I just bought a French bulldog puppy. The dog cost me $1,500 bucks. I didn't need or want a dog. I can't afford a dog right now at that price. But a friend that sales dogs brought one over to my family and used emotions to sale me this dog. Within 10 mins, my kids were asking me if we could have it and my wife was already falling in love with the dog. I love my wife and kids and would do anything in the world for them. I sold one of my four wheelers and bought the dog. I got emotional and got to thinking about the wife and kids. I loved it when I told them we were getting the dog.

You ask me what this story has to do with buying insurance. It has a lot to do with it.

I'm an avg person. Sometimes you have to make the client get emotional and think about their family, in order to get them to buy life insurance. I would have never bought that dog on my own. We have to get the client to think about something they really don't want to think about. Most of them think it will never happen to them and we have to remind them that it can.

The main reason I bought life insurance, is that I wanted to be able to tell my wife that if I die that her and the kids will be taken care of. I would give up anything in the world for them. I put my life insurance bill on the top of my list because I know it is important to have. My family is the most important thing in the world to me and I know other people are the same way.

I carry all of my life insurance polices that I bought on myself and my wife with me on all of my life sales. I could spend an hour on why I do this, but trust me, it helps. I believe in insurance and how it helps people. I see it just about everyday.

I try and make all of my sales personal and share with them some of my life stories. Most of my clients love to share their stories with me. We always talk about their family members and what matters the most to them.

I just wanted to share this random thought I had after buying this dog.

Total Comments: 30

Posted: Wed Jan 07, 2009 11:07 am Post Subject: insurance

I understand the 'sales' are the Insurance Agents'
bread and butter'. However.........'we' (in general) want what is best for our loved ones. That doesn't necessarily means it's 'the best.'

Posted: Sat Jan 24, 2009 04:57 pm Post Subject:

What ever my wife tells me that I need to buy, then I buy it.

Posted: Sat Jan 24, 2009 05:40 pm Post Subject:

What ever my wife tells me that I need to buy, then I buy it.

good man! :wink:

Posted: Sun Jan 25, 2009 02:20 am Post Subject: insurance

WHATITHINK...............you need to sit down, WITH your wife and discuss what is the best policy for you. NEITHER one of you should make crucial decisions for each other.

Posted: Mon Jan 26, 2009 03:01 am Post Subject:

skchargersfan, wow over 900 post. Wow. Is this forum how you make a living? So this is your life? Put the computer down and go sell some insurance or go to church or something.

Posted: Mon Jan 26, 2009 04:48 am Post Subject: insurance

Hello, JOHN. It's NOT skchargers..............it's SDCHARGERS. San Diego Charger fan. Yes....I DO have alot of posts. NO...it's NOT how I make a living. Single mom ; work full time ; serve in the Army Reserves. Why should I get off the computer??

Posted: Mon Mar 02, 2009 03:22 pm Post Subject:

well,

Your post was a good read. I believe it would be a near impossible pitch face-to-face.

I could imagine getting this exact write-up in the mail. in letter form, and then looking over a page 2 document that shows industry comparative pricing, and then I MIGHT respond to the agent in my own time.

And then again, I might not be ready, and resent the letter for it's marketing appeal, but if it was a good read then this makes it harder to resent, and easier to forgive as a well thought out marketing technique

Posted: Sat Mar 07, 2009 02:08 am Post Subject:

Where did Mark go on this site? I like his stuff.

Posted: Sat Mar 07, 2009 10:58 am Post Subject:

Emotion do play an important role in the career of an insurance agent. You need to fix your expression right and your eyer should be filled of emotions which will force your prospect to buy the product immediately you are try to sell to him since last half an hour.

Posted: Mon Mar 09, 2009 01:09 pm Post Subject:



I think we do this in many areas, not just life insurance. I have seen where people will pump tons of money into burial expenses, burying loved ones in the most expensive clothing, casket and etc. It is a sad time in their lives and they think that they are doing the right thing or in some way it makes them feel better until the bill comes in and it is way past the normal funeral expense.

I have seen alot lately where, people are buried in what they would wear everyday, I think this is the smart way to go. Just seen a guy buried in his deer hunting clothes, I think if he would have had a voice in it, he would have chosen these clothes, he would have never worn a suit in life and I don't think he would prefer it in death either.



lol



skchargersfan, wow over 900 post. Wow. Is this forum how you make a living? So this is your life? Put the computer down and go sell some insurance or go to church or something.



900 posts over two years at any forum isnt anything unusual... :D

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