Buying Leads

by nique1221 » Tue Jan 23, 2007 08:12 pm

Has anyone had good luck with purchasing life leads? Just curious.

Total Comments: 40

Posted: Tue Mar 27, 2007 10:17 pm Post Subject:

Shared leads are horrible. I believe that many shared leads where people state that the lead is sold to 3 or 4 agents is really sold to 20 people. I will never again buy a shared lead. Kevin

Posted: Fri Mar 30, 2007 04:56 am Post Subject:

I have shared leads that I get, but they only go to 2 other agents. And I will say soon as I get the e-mail that someone is requesting information I am on the phone calling them asap booking the appointment. You cannot wait on them you have to call right away...this is one reason I get my e-mails sent to my phone.

Posted: Fri Apr 06, 2007 02:22 pm Post Subject:

Well after my first week of "exclusive leads" (which are quite expensive btw) - not much luck. Lucky if I can even get anyone on the phone. Switching gears a little next week. Monique who do you use for leads?

Posted: Mon Apr 09, 2007 06:01 pm Post Subject:

I run a small, personable telemarketing room. I tend to be a little bit more expensive than buying leads from an internet lead generator. The one thing my clients really enjoy is the fact that all their appointments have already spoken with someone with some knowledge in the insurance industry. It makes it a lot easier for my clients to close their deals.

Posted: Tue Apr 24, 2007 08:50 pm Post Subject:

Hi, I use internet leads, and I like them. But then again I do maintain a website and am comfortable with emailing clients when they don't want to talk on the phone right away. I have an article on using internet leads effectively on

Posted: Fri Apr 27, 2007 04:55 am Post Subject:

thank you for the info and the article...i am going to check that out!!!

Posted: Tue May 15, 2007 10:55 pm Post Subject: Getting the most out of Internet Leads

I have a couple of websites that generate insurance leads. I work the Connecticut health insurance leads and sell the leads for other states and other lines.

I think that the most important thing to do is to contact your prospect ASAP. Even with the exclusive leads, if the prospect doesn't get an instant quote online, he or she will often do another Google search to look for a site that will give him or her instant gratification.

Here is my approach:
If I'm in the office, I'm on the phone as soon as I get the email notification that someone has requested a quote from me. If I get their machine, I promise not to call them a second time unless they call me, but I let them know that they can call me with any questions they may have.

I send them quotes ASAP via both email and snail mail. I want them to have my printed literature the next business day if possible. I don't depend on email because of spam filters and because it is harder to lose a printed copy. I also think that the printed and mailed quotes add more than a touch of professionalism and it gives you an advantage over those who depend on email exclusively.

The day after I send the quotes, I send a handwritten thank you card with my business card and a refrigerator magnet in it. I buy the thank you cards at the local "dollar store." They cost a dollar for 8. I just thank them for requesting quotes and let them know that they can call me when they have questions. My guess is that 100% get opened. It's hand addressed and looks like a birthday card.

My goals are to be speedy, but not aggressive. Most of my clients call me for the first time a week or more after they requested quotes.

The extra work and expense costs a lot less per sale than buying extra leads. If you invest the extra time and money, you will increase your closing ratio and wind up lowering your cost per sale.

The response that I want ito my phone call is "That was fast, I'm still on your site!" I have the advantage of being a programmer and being able to give my visitors instant quotes. If you can't do that, put together an email with sample quotes for various age ranges. Make sure that your prospects get that email ASAP and in the email promise them that you will give them quotes specific to their situation within a reasonable time. If you can do it within an hour, great. If not try to do it by the end fo the next business day.

By the way, I'm working on a project that will allow agents with websites to trade leads with us. If you sell auto insurance in Texas, but one of your website visitors wants life insurance in Wyoming, you can send that lead to us. You will get a free lead for every two you send us. I'm working on the programming now and expect to roll the program out on June 1st. You can visit for details, but be aware that the site isn't ready for primetime just yet.

link deactivated as per forum rules, thanks

Posted: Wed May 16, 2007 11:43 pm Post Subject:

This is very useful information Alston. I would also be interested in the new program that you are developing. In any event I like your idea about the hand written letter/thankyou note and sending a quote to your leads. I think that is great and I may have to use your idea if you do not mind!

Posted: Sat May 26, 2007 02:49 am Post Subject:

Thats is very useful information on all these posts that were made.
Good strong advice!

Posted: Tue Oct 23, 2007 11:12 pm Post Subject: Re: Leads

I have used pretty much every company out there. You always find that you are the 10th person calling the potential client. I found a company called Transfer Guru and the actually send you live leads to your office phone. You only pay for each live transfer of an actual customer looking for insurance. I have been writing 5-7 policies a week since i started using this service. Call Dean Austin, he is a great guy and you only pay when you get a live client. They can geo target areas and even have a back end where you can manage all of your account.

Transfer Guru
Dean Austin

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