What is wrong with Internet Leads? - Your opinion requested

Submitted by Alston on Fri, 05/18/2007 - 16:39

I've been selling Internet leads to companies like iLeads and NetQuote for a couple of years now. They of course resell the leads to brokers.

I'm just about ready to sell leads directly to brokers and would like to know the biggest complaints brokers have about Internet leads. I'm in a financial position that will allow me to start slow and focus on quality, so if I can figure out a way to generate better leads I will.

I'd also like to know what you like about the companies that you deal with.

I still personally sell about 200 individual health contracts a year, so I'm familiar with sales from the agent's perspective as well.

Your opinion will be appreciated.

Thanks,

Posted: 18 May 2007 06:15 Post Subject:

Thats the great ideas you are selling the leads directly to broker It means you are becoming the company and broker will buy leads from you with less cost then iLeads and NetQuote.

I am not the insurance agent or broker but the main think I like to say there should not be scarcity of leads. Suppose I got some large amount of leads from you today and the very next day you will say me today I have no leads with me to sell that will be problematic for the broker.

And the second thing is that at first broker will not fully depend on your lead so for better performance you need to maintain broker and lead ratio properly.

Posted: 22 May 2007 01:39 Post Subject:

My biggest problem with the leads my company provides me, (which drove me to purchase leads from other companies...) Is that....
1. They are not current. I understand that the may be ready to renew, but when I call someone because they requested information on insurance and they tell me that was back in the year 2000, I get a little frustrated.
2. Leads are open and vauge. When I call someone, I want to know that they are ready to close the deal. They should not already have insurance, and I should know more about their current situation. What is their height and weight? How old are they? Do they have any pre-exsisting medical conditions? What are they looking for in an insurance policy. A ballpark figure of their monthly budget for the policy premium would be nice as well. If you are selling good leads to agents, contact me, I may be interested. Right now, my number one choice is NetQuote. They seem to have their heads straight as to what our needs are.
Lately I have been generating my own leads by visiting small businesses, introducing myself, and leaving a business card with them. If they are interested, I get their information. I take their business card no matter what. This was a very cost efficient way to generate leads before the rise in fuel prices. However, my schedule is becoming far to busy to continue this. Thats why I am looking into purchasing leads. If you can let me see what youv got, (If you have anything in my area) I would be interested in doing business with you.

Posted: 25 May 2007 10:29 Post Subject:

Hey Randy,
Have you looked at Hometownqoutes.com, or insureme.com?
Do you have your own web page set up to where you use Google adwords?
If so,use sayings like "surefire ways to save on your health insurance"
Generate a newsletter and send it to local businesses rather than having to drive around to each one personally.
Just a few thoughts.
Best of luck to you,
Barry

Posted: 28 May 2007 09:08 Post Subject:

Randy,

What state are you in? Are you in the senior market? We are working on several lead generation opportunities for our agents that might fit your business plan very well.

Our internet lead program is emedsupp.com

We also have turning age 65 lists with and without phone numbers.




*Link deactivated as per forum rule

Posted: 29 May 2007 03:25 Post Subject:

Hi Industry Consultant,
Welcome to to our online insurance community. Fell free to introduce and share your insurance knowledge here

Posted: 23 Oct 2007 11:48 Post Subject: Re: Leads

Live transfers are the only way to go - Transfer Guru is the best!
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954-557-1473

*e-mail address edited for safety reason*

Posted: 12 May 2008 02:56 Post Subject: QuickLowQuotes.com Maryland

Hey Randy,

What state are you in? Have you looked at QuickLowQuotes.com? They only do Maryland by I have found their lead quility unmatched.
They can shop for car, auto, home, and homeowner's insurance. I have found they can give people the lowest quote in Maryland.
QuickLowQuotes.com boosted my sales almost 20% this one month.


Best of luck to you,
Peter

Posted: 13 May 2008 11:48 Post Subject:

I am in maryland and we have used netquote and quotesauction.
The problems we have are not good quality leads
they are sold too much also
We buy P&C leads
peter I will check out quicklowquotes.com. has anyone else used them and had a good success rate with the leads?

Posted: 25 May 2008 05:09 Post Subject:

The Real problem with internet leads is the overall how and why they are generated.

Most of the major lead companies generate leads through their own sites and affiliate programs.

Affiliate programs alow people who have a relevant website to put a link from their website to a landing page of a lead company. In return they are paid for any leads generated through their link. This does not cause the problem initailly because the lead companies check the initial website for relevancy.

The problem starts once a web designer is issued a link. Once this link is issued, they can move these links to any site they have and these sites can be totally unrelated to insurance. Many times they will disguise these links as pop ups.

To make matters worse, some of these web designers have been issued affiliate links to many different companies and instead of having a direct link to a lead company, they employ a generic form which when filled out can be submitted to several companies at once.

So some prospects are called by 10+ lead companies before the first agent even calls, then they could be called by 50+ agents.

On top of this, many people seeking insurance through the internet have some reason for searching that might make them uninsurable.

If you are looking for a good lead company, look for one that does not have an affiliate program. The best one I ever found was one who cold called small businesses. These were always people who would never go on the internet to look for insurance...

mac

Posted: 28 May 2008 05:20 Post Subject:

Are there any rules around here? Or can spammers just post anywhere they please?

Posted: 28 May 2008 01:33 Post Subject:

Are there any rules around here? Or can spammers just post anywhere they please?


There are rules here... :)

You can refer any spammers to me... ;)

Evan

Posted: 17 Jun 2008 04:03 Post Subject:

I have one question for those who are selling insurance leads over the Internet. Is it really profitable? What is the conversion rate? How many people who visit the site are likely to get an insurance? Is it 1 over 100? or it is more than that?

Posted: 02 Jul 2008 01:12 Post Subject:

My biggest problem with them is the amount of agents they are sold to. I found they would sell the same lead to as many as 8 agents. If you are the 4th to the 8th agent to call one of these prospects they are already pretty annoyed. I also don't think they do a good job of explaining to the prospect that they are going to get contacted this way....my opinion.

Anyway if you are looking for a place to advertise this new company contact me maybe we can find a way to advertise for each other! Same industry but not competitive.

Posted: 18 Jul 2008 06:34 Post Subject:

I do not think there is any problem with internet leads.
As long as you are getting good retuns and commission, there should be no problem...

I personally prefer internet leads because in this case, you do not have to worry about dealing with them once they are converted.

You just sit back and collect your cash and commission checks...

Posted: 18 Jul 2008 01:48 Post Subject:

Hi Tusharagg87,

When you say-

You just sit back and collect your cash and commission checks...


I don't think its cake-walk when somebody already has to say-

My biggest problem with them is the amount of agents they are sold to.

So, the root cause of your business getting restricted lies there!

Posted: 20 Jul 2008 07:17 Post Subject:

hi anonymous00, can you please elaborate your question?

I am totaly confused what do you want to say?

Posted: 06 Aug 2008 01:54 Post Subject:

Your comments are very much appreciated. Your ideas will help me to improve my company.

It seems like the most common complaint is that the leads are resold too many times. That is one of the reasons that I started generating my own leads for my agency. After I got good at that I decided to sell leads to companies like NetQuote. Soon I will be selling the leads directly. They will be exclusive and will be the same quality of the leads that my son and I use to build our business.

Posted: 17 Aug 2008 01:12 Post Subject:

In what states are you planning on generating the leads Alston?

Posted: 28 Sep 2008 02:08 Post Subject: Leads from the Source with a Personal Touch

system edited-spam deleted

Posted: 28 Sep 2008 03:31 Post Subject:

My experience with internet leads has been pathetic. Quotesauction (they just changed their name to Insuranceleads.com) sent a lot of leads that had a lot of information but none of the potential clients really wanted insurance quotes - they were responding to a "register for a free gift" type internet ad.

Prestige Management contacted me about leads. I did a Google and saw that they were listed many times in "rip-off" postings.

I have spoken with other agents, both my company and outside, and none have had much luck. One individual, who didn't want to tell me the company he used said he did pretty well, but he also paid upwards of $15.00 per lead - with a purchase minimum of 50 leads at a time.

I'm still looking though!

Posted: 19 Nov 2008 09:22 Post Subject: Selling leads

Does anyone know where I can sell internet leads? I am planning to sell medical or insurance leads. Does anyone know how much I should expect from each lead? Email me at neeper67[at]hotmail.com
Thanks

system edited-e-mail id deactivated for your safety

Posted: 01 May 2009 04:06 Post Subject: It is all in the verification

I have been selling leads directly to insurance agents for the last 5 years and been involved in Internet marketing for over 7. The problem that most people forget is that lead generation is based off of consumer impulse. The only true Internet lead that works is one that includes a verification call to the consumer.

If you can not hear the consumer expressing a clear interest in receiving a quote you might as well be cold calling. Only a few aggregators offer this feature and only one does this with live human contact. Other lead vendors in the market are using IVR technology which is nice but no body likes computer calls thus making volume a major concern.

If anyone is interested in starting their own generation team or would just like some good leads that can be closed feel free to call me. I won't sell you just educate you on internet leads in today's market. 720-842-7106 or call into 800-754-9311 ext 106

FYI - Things to remeber
There are only 3-4 major marketing companies generating these leads eveyone else is just buying data.

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