We've been reviewing our ad tech stack lately, especially around programmatic transparency and who actually controls the data we're working with. A lot of partners talk about ownership, but it's tricky when data passes through multiple platforms before hitting our reports. We’ve started exploring more customizable DSP options to get better visibility into how data is handled at each stage. I found this resource helpful in understanding what goes into building a more transparent setup: [url]https://geomotiv.com/industries/adtech/dsp/[/url]. It lays out how advertisers can gain more control through tailored solutions, which honestly seems like the next step if you're aiming for both compliance and long-term strategy. Anyone here gone the custom route?
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